Search Engine Optimization Copywriting

Search engine optimization copywriting (SEO Copywriting) is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms. As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text. SEO Copywriting is a time-consuming process, and professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.

One thing that can be said about search engine optimization copywriting is that works for suitable websites and for suitable search terms. SEO Copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines. What happens when a website owner finds it necessary to alter the text on a page that has been worked on by professional SEO copywriters? It can't be done without either ruining the costly SEO work and, with it, the page's rankings, or re-hiring professional copywriters to redo the work once the changes have been made. If the sliding pages were professionally SEO copywritten, there is nothing else that the technique can do for them, or if it can, the whole costly copywriting process must be redone. Adding one or two instances of the target search terms isn't merely a case of typing them in somewhere, because the final text still needs to read well for the site visitors. Again, the website owner is tied to a copywriter.